Sunday, November 20, 2016

How It Feels to Be Viral Me

"Asians in the library song" went viral with over 4 million views worldwide. Receiving harsh feedback the video was removed from youtube. Many remixes were made including Jimmy Wong a man with an average youtube channel. A completely racist, obnoxious music video that landed him a part in an indie film. At the young age of 23 he chooses to spend his free time filming a remix of a racists music video. The article continues on about the Asian American youtubers and their strategies. becoming a youtube star includes: copy right, intellectual property rights, with effective modes of branding, distribution, news reporting, and target audiences. Asian Americans dominate the topten-channel lists. These people are called youtube celebrities or youtube stars. These stars have the option to perform their identities in ways that are not possible elsewhere, meaning everywhere else they go they are given lines or a part, stars are not allowed to do anything freely. Which is why I believe being a youtuber is so popular. Wong Fu productions proves that there is a voice, face, an desire for Asian Americans in the mainstream world. If you get into a large company like ISA or Kollaborations there can be opportunities to expand globally.  Elizabeth Eun and Julie Ma from the Korean claim that youtubers have changes the business of entertainment. It has lowered the standards of comedy because you can watch someone in their pajamas and be hysterical laughing or you can go pay to watch someone on a stage and be laughing just as hard. The article also talks about the knowledge one must have before uploading their first viral video. The ability to change the lighting, edit, talk comfortably and know your material. The Asian American "attitude today references a broader set of emotions than just anger and rage, but still performs the affective labor of transforming alienating episodes into a common understanding". The last point the article made is the fact that if we really followed the channels of some of the youtubers we would be amazed by the different views they have and not just on the video that went viral.

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